Putting the Pieces Together: Developing and Implementing Marketing Strategy
Modern B2B and B2C companies rely on several marketing channels to communicate with their customer base whether they be email marketing, lead form collection and processing, social media marketing, industry event presence, direct mail marketing, or all of the above.
With over 10 years of experience marketing to both B2B and B2C customers in niche markets, I believe I have help you put these pieces together for a comprehensive strategy that will work for your unique business needs.
Areas of Expertise
With over 10 years of B2B marketing experience, I can help you take your marketing strategy, website, and CRM processes to the next level.
62% of B2B buyers use a web search as the beginning step of researching a solution. Is your online presence enough to engage these buyers and move them toward the next step? I can help you create and refine website copy, establish a social media presence, create and integrate lead forms, and create an email marketing strategy to ensure your leads become buyers.
I am passionate about working smarter, not harder. My most satisfying projects have been helping clients better leverage their existing tools to streamline processes allowing them to better connect to their customers and spend more time on impactful projects. Let’s talk today about how to make your CRM and MAP do more for you.
Whether you’re B2B or B2C, your CRM is core to your day to day business. Ensure your CRM is working hard for you and running smoothly. I specialize in connecting Infor CRM to marketing automation platforms, accounting programs, and custom databases.
Websites are the backbone of B2B commerce and yours should be engaging, educational, and representative of the brand and reputation that you’ve worked so hard to build. I create client websites exclusively using WordPress so at the end of development the content is easy for you to view, edit, and control.